PHARMACIST PARTNERS® LLC ANNOUNCES STRATEGIC ALLIANCE WITH MIND FIELD SOLUTIONS CORP.
November 2012: Florida | New York: Pharmacist Partners®, The Clinical Knowledge Organization™ (CKO), is pleased to announce a strategic alliance with Dr. Andrea LaFountain and Mind Field Solutions.
Medication adherence is the biopharmaceutical industry’s number one concern. To address these issues, Pharmacist Partners has established an alliance with Mind Field Solutions.
The services of Pharmacist Partners focus on increasing the medication literacy and adherence of our clients’ products. We deliver results through the use of highly-qualified and licensed pharmacists who interact with key practitioners to educate and advocate on behalf of our biopharmaceutical clients. While the U.S. pharmaceutical industry takes steps to address the adherence issue Pharmacist Partners is positioned to complement this effort with the combination of our pharmacist partner team and Mind Field Solutions’ predictive adherence tool.
“We are delighted to enter into a strategic relationship with Mind Field Solutions”, said Jack Kelly, R.Ph., and Chief Business Officer at Pharmacist Partners. “Without question Mind Field has substantiated its algorithm with real-world application and we seek to add the power of these tools to the service offering of Pharmacist Partners. This partnership is driven by the shared value placed on adherence modeling and its merits as a key tool to better understand the factors contributing to non-adherence. In addition, the inclusion of this predictive tool provides our clients with a more comprehensive marketing strategy, on both a practitioner level and empirical level.”
As competition increases and the environment gets tighter with regulatory controls and cost containment, scientifically directed healthcare programs is a necessary requirement for continued investment in pharmaceutical marketing to drive double-digit growth.
Predictive Models: Consumers process many facets of information in their healthcare decisions, both rational and irrational, conscious and subconscious. Unveiling the hidden truth of consumers isn’t an art – it’s a science.
Dr. Andrea LaFountain
Dr. LaFountain is a Cognitive Psychologist with 20 years healthcare experience, 13 years within the pharmaceutical industry and her research has been described as “measuring the immeasurable.” The success of her work is due to an innovative technique that applies cognitive psychology to determining the core drivers of customer behavior — an essential approach if real behavior modification is the strategic focus.
She has published some of her adherence work with Dr. Partridge, Harvard Medical School, in the top-tier Journal of Clinical Oncology (Feb., 2008)2 where the Editors described the research as “expected to have a substantial and immediate impact on clinical practice”!
Dr. LaFountain holds three US patents and one global patent for innovation in pharmaceutical marketing and analytics.
Why was Pharmacist Partners created?
In today’s highly specialized market, new products are in niche areas such as vaccines, oncology, and biologicals. These new products cater to targeted markets, and require clinicians to have detailed knowledge regarding product benefits and risks. Pharmacist Partners was developed to address the need for a highly skilled, “Clinical Knowledge Organization” to provide a specialized level of clinical experience and knowledge that only our staff of pharmacist partners can offer.
Pharmacist Partners® is The Clinical Knowledge Organization™ with offices in Florida and New York.
Mind Field Solutions Corp. is a strategic neuroscience provider based in Pennsylvania.